Google Test My Site Tool Updated
We all have abandoned a mobile site because it was prolonged. It does leave a negative impact on user experience. In the current scenario, if you don’t give people what they want quickly, they’ll go, and you lose the business. Fast mobile page speed improves performance, including conversion rates and average order values. A study suggests that for retail sites, improving your site load time by 0.1s can help you improve conversion rates by 8 percent.
Google Test My Site Tool is a handy tool for diagnosing site speed and providing suggestions to make it faster. Google has updated the tool to provide specific recommendations to improve your mobile website plus deliver more personalized and seamless experiences. These updates include:
- Integration with Web Vitals to provide guidance for quality signals to deliver a great user experience on the web.
- Personalized and relevant experiences to winning business. Create experiences tailored to each customer.
- Make key actions seamless to get customers down the funnel faster.
Mobile Page Speed Opportunities
Faster sites brings more customers to checkout
Improving speed increases progression rates on mobile purchase journey — from the homepage to the checkout.
Faster sites make people stay longer
Reducing mobile site load times by just one-tenth of a second gives significant performance gains. Specifically, conversion rates went up by 8.4% for retail and 10.1% for travel.
You can also visit Test My Site to check how your website is doing and download your customized report.