Google SERP Features [2020 SEO]
In recent years Google has made many changes to its search results. Google has added a lot of new features in SERPs. Below are some examples of Google SERP features.
Featured Snippets
This feature appears at the top of the results. It generally appears for long-tail keywords or how to related queries. A website can rank as a featured snippet by adding schema markup to the pages.
Zero Search Result
Google shows no other website listing than only one result. Below is the example of a zero search result.
Top stories
Google shows the news around the topic you searched on google. This is in a carousel form, which you can slide to check more news websites contains that topic’s news. News or content-rich websites appears in the top stories section.
People also ask
In this section, Google shows more relevant questions people are asking related to the query you put in the search box. This helps SEO also to have an idea of other relevant long-tail keywords. Also, there is a tool named answer the public that suggests the questions around the keyword you put in the search box.
Twitter tweets
Google displays tweets related to the query you put in the search box. E.g., if you search for any celebrity, Google returns tweets tweeted by that celebrity.
Images
As the name suggests, input keyword related images appear in the image section. If you search for any celebrity, all the photos of that celebrity show here.
Videos
Like images, here, videos appear related to the keyword you searched for. The videos come from daily motion or YouTube or publishers.
Knowledge panel
The knowledge panel or knowledge graph shows the information around the entered keyword. It offers a person’s biography or the company’s details and history. Google collects this data from Wikipedia or other trustworthy publishers around the web.
Q&A on Google – Question Hub
Here all the questions and answers appear around the entered query. You can also add a question if you think your question is not answered. You can log in to the question hub to find more about it.
People also search for
It shows the related entity around the keyword. E.g., if you search for any celebrity, it shows more celebrity people search related to the searched person. Or related companies if you search for a company.
Related searches
Related searches appear at the bottom of the SERP. Google returns more keywords related to the input query. This also helps SEO during keyword research.
So this is about Google SERP Features in 2020. Please drop a comment if you have any questions.