How to do Keyword Research for SEO [2020]
In on-page SEO, it’s important to know how to do keyword research and understand in detail but first understand what a keyword is.
What is Keyword
The keyword is a word or query we search on Google search engine. Here we will take the example of weight loss. We will take the case of “weight loss” if you are a weight loss company and providing weight loss programs and services to people; then weight loss is a keyword for your business.
What is Keyword Research
Keyword Research is a process to find and analyze keywords related to your business that people search on Google to find your business. If you are going to do SEO for your website, then it is the first step to start with.
Terms in Keyword Research
We need to understand some terms first before taking a deep dive into keyword research.
Search Volume
Keyword search volume is the volume or number of searches happening for a particular keyword in a particular time frame. It is the monthly search volume for a keyword generally.
Competition
Competition is how competitive that keywords are and also defines how many other businesses are using the same keywords.
SEO Difficulty or Keyword Difficulty
It defines how difficult it is to rank that keyword. It is generally between one to hundred, higher the score more competitive and hard to rank that keyword.
CPC
CPC is the cost per click; it is generally used for paid campaigns to show ads. You can find cost per click for a particular keyword in Google Keyword Planner.
How to do Keyword Research
Let’s say you are into a weight loss business, so you have to do keyword research around the keywords “weight loss diet,” “weight loss tips,” “weight loss company.” First, you have to decide on topics, then you can find more keywords around those topics.
Keyword Topics
For weight loss business, there are various topics we can consider like weight loss center, weight loss tips, weight loss diet, and further, we can divide the keywords by business keywords and blog keywords or long-tail keywords to write blogs.
You can create multiple sheets topic wise in one Excel. In weight loss center, include keywords like weight loss programs, weight loss clinics, weight loss solutions, etc. In another sheet weight loss tips, place weight loss tips for women, natural weight loss tips, etc. In the weight loss diet topic, put weight loss diet plan for men, quick weight loss diet, 1-week weight loss diet plan.
By using tools, you can find out many keywords. Consider keywords with high search volume, less competition, and low SEO difficulty.
Keyword Research Tools
There are various tools available to do keyword research and find keywords. Below are some popular ones to consider.
Ahrefs
You can find the Keyword Generator tool in ahrefs.com. You can put your keyword in the box and select the country you want to check volume in and it will return more suggested keywords around the entered keyword.
Neil Patel Ubersuggest
Another excellent tool for keyword research is Ubersuggest by Neil Patel. Here also just enter your keyword, and it will return the keyword around that keyword.
Google Related Searches
You can find essential keywords by using the Google search engine also. Search for your keyword in Google search box and scroll down to the bottom and you will find searches related to your keyword.
Also, as you give space after your keyword in the Google search box, you will find more keywords in the instant dropdown. This also gives you an idea of what are the other keywords people are searching around that keyword.
Keywords Everywhere
It is a great browser extension for keyword research. You can download Chrome or Firefox extension from keywordseverywhere.com.
You can see related searches at the right side of the screen.
Competitors’ Keywords
You can find competitors’ keywords as well. By using tools SEMrush and Ahrefs.com, you can check their top ranking keywords and targeting keywords.
So these are the ways to do keyword research. If you have any questions, ask in the comments section below.